It is all in our principles
Safra is a universal bank that provides tailored banking solutions to both individual and business customers in Brazil and abroad – it is present in 22 countries and three continents.
JACOB SAFRA, founder
The Bank is run and named after Safra, an enterprising and cosmopolitan family that is in the banking business for more than 175 years. Since the beginning of its operations, Safra established one top priority: protect the net worth of its customers. This priority was incorporated into the Bank’s corporate culture and is reflected in its fundamental principles: careful risk management, zeal in the management of its customer investments, conservative credit approval policy, strict internal controls, long-term relationship, operational efficiency, and deep knowledge of its customers.
These principles required that its employees gained expertise level to be at the forefront of the banking business and able to develop tailored solutions to customers. That is how the Bank has successfully undergone many economic cycles and is able to operate with high liquidity, the lowest delinquency rate among the five major banks in Brazil, attained thanks to its broad and comprehensive risk and capital management framework, and have a renowned wealth management – Safra Asset Management has been successively recognized by the main rankings in the market for its excellence –, offering high-performance and secure investment alternatives, in addition to keep launching new solutions, like SafraPay – Safra’s electronic payment solution that has arrived to revolutionize the market.
These are just some of the reasons why the market considers it the most solid bank in operation in Brazil with a complete portfolio, which includes investments, financing, cash management, M&A, IPOs, credit cards, foreign trade, insurance, surety services, among others, and a dedicated, agile and flexible team – always close to its customers – that today relies on more than 6,000 competent professionals devoted to secure the future of the Bank and its customers.
This is Safra. A bank that is synonymous with security and tradition. A bank with a complete portfolio, yet tailored to its customers. A bank that relies on the efficiency and solidity of an internationally renowned Group and dedicated professionals. A bank of values.