It is all in our principles

 

Safra is a universal bank that provides tailored banking solutions to both individual and business customers in Brazil and abroad – it is present in 22 countries and three continents.

120816_MrJacobNew_325X386.jpg

JACOB SAFRA, founder

The Bank is run and named after Safra, an enterprising and cosmopolitan family that is in the banking business for more than 175 years. Since the beginning of its operations, Safra established one top priority: protect the net worth of its customers. This priority was incorporated into the Bank’s corporate culture and is reflected in its fundamental principles: careful risk management, conservative credit approval policy, strict internal controls, operational efficiency, and deep knowledge of its customers.

These principles required that its employees gained expertise level to be at the forefront of the banking business and able to develop tailored solutions to customers. That is how the Bank has successfully undergone many economic cycles and is able to operate with high liquidity, record the lowest delinquency rate among the five major banks in Brazil, and have a renowned wealth management, in addition to keep launching new solutions, like SafraPay – Safra’s electronic payment solution that has arrived to revolutionize the market.

These are just some of the reasons why the market considers it the one of the most solid banks in operation in Brazil with a complete portfolio that includes investments, financing, cash management, credit cards, foreign trade, insurance, surety services, among others.

This is Safra. A bank that is synonymous with security and tradition. A bank with a complete portfolio, yet tailored to its customers. A bank that relies on the efficiency and solidity of an internationally renowned Group and dedicated professionals. A bank of values.